What I love most about the medium of site making is that you don't know who exactly visits your site. By default there's no way of knowing. Even when you use analytics you never know precisely. Social media doesn't let you guess this. I feel like I can be more personal here and care less because the medium affords it. I think less about how a specific audience might perceive this. And there's no pressure from the visitor to say, "hey I read this or that and I <3 it." They don't need to engage just observe. It's really incredible.